GOOGLE SEARCH CAMPAIGNS FOR INTERNATIONAL EXPANSION

Defined all potential niches that would have an interest in their product.

Created landing pages that were optimized for conversion results.

Campaigns would need to be separated based on country and language, but would also need to share a budget based on how effective one campaign was versus another. More cost-efficient campaigns would get more of the budget than others and therefore stretching their budget dollars for their expansion.

Determined that a funnelled strategy focusing on broader keywords at the top of the funnel and more targeted keywords, based on the audiences at the bottom, would work best for them.

First 3 months of daily oversight for optimization and then monthly reporting to ensure a continued performance.