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CASE STUDY

Supercharged Facebook Ad Performance

CLIENT

EVANGELISTA SPORTS

CATEGORY

digital marketing, SEM Campaign, SMM Campaign

PROJECT

OVERVIEW

Evangelista, Canada's premier soccer equipment supplier, utilizes e-commerce to reach its customers, primarily advertising through Facebook.

THE

CHALLENGE

SEM CAMPAIGN / SMM CAMPAIGN

EVANGELISTA SPORTS, FREQUENTLY RUNS HIGH-STAKES, BRAND PARTNERSHIP FACEBOOK AD CAMPAIGNS

These campaigns must deliver fast, measurable performance in a very short window to qualify for future brand collaborations. With no time to let Meta’s algorithm “learn,” each campaign must be efficient, strategic, and highly controlled — right from day one.

KANGURU’S
APPROACH

TO MAXIMIZE A LARGE AD BUDGET WITHIN JUST A FEW WEEKS, WE IMPLEMENTED A HIGH-AGILITY, DATA-DRIVEN CAMPAIGN STRUCTURE:

Ran A/B tests using Meta Advantage+ and traditional targeting to identify the best-performing setup

Executed A/B/C creative testing across carousel ads, static images, and video formats

Optimized ad spend incrementally, scaling only what worked

Launched a dedicated remarketing campaign to reinforce engagement and boost return conversions

Monitored performance daily, pausing underperformers and reallocating spend dynamically

This fast, adaptive campaign model allowed us to avoid over-reliance on the platform’s learning phase and drive results immediately.

THE

RESULT

REPEAT CAMPAIGN SUCCESS UNDER SHORT DEADLINES SECURED ONGOING BRAND PARTNERSHIP OPPORTUNITIES FOR THE CLIENT

AVERAGE ROAS (RETURN ON AD SPEND)

25-32X

AVERAGE CLICK-THROUGH RATE - MORE THAN DOUBLE INDUSTRY BENCHMARKS

4%

other CASE STUDY

AN ENHANCED USER-FLOW FOR IMPROVED CONVERSIONS

CLIENT

Mini-Entrepôts Sauvegarde

CATEGORY

Website Design / UI/UX

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