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CASE STUDY

CANADA’S PREMIER SOCCER DESTINATION

CLIENT

EvangelistaSports.com

CATEGORY

eCommerce, Fashion Retail

Evangelista 1 - Digital Advertising client

THE

CHALLENGE

E-Commerce

EVANGELISTA SPORTS, A LEADING SOCCER STORE WITH BOTH PHYSICAL LOCATIONS AND A ROBUST ONLINE PRESENCE, SOUGHT TO AMPLIFY THEIR BRAND DURING THE FIFA WORLD CUP 2022.

The challenge was to effectively cross-promote Evangelista Sports alongside Adidas, leveraging Adidas’s loyal audience to drive sales for Adidas products on the Evangelista Sports e-commerce site. All of this needed to be achieved within a tight 45-day window.

KANGURU’S
APPROACH

WEBSITE DESIGN & DEVELOPMENT

ENHANCING THE E-COMMERCE EXPERIENCE

We undertook a comprehensive redesign of Evangelista Sports’ e-commerce store, ensuring a modern, user-friendly interface that integrated seamlessly with point-of-sale systems. The updated website was optimized for high performance and ease of navigation, providing an enhanced shopping experience for users.

Discover The Transformation

AUDIENCE SEGMENTATION

ETARGETING NEW USERS

Our digital marketing strategy included audience segmentation across Google Ads, Facebook Ads, and Instagram Ads. By targeting specific audience categories, we aimed to attract new customers and increase site traffic.

REMARKETING

ENGAGING PREVIOUS VISITORS

We employed Google Tag and Facebook Pixel to retarget past website visitors and purchasers. This approach ensured that we reached users who had previously interacted with the site, encouraging them to return and complete their purchases.

BRAND AWARENESS

CAPTURING THE SOCCER COMMUNITY

To boost brand visibility, we leveraged video content on platforms like YouTube, Facebook, and Instagram. Through Stories, Reels, and other engaging formats, we connected with soccer fans, players, and enthusiasts, building excitement around Evangelista Sports and its Adidas collaboration.

THE

OUTCOME

SCORING DIGITAL SUCCESS

THE DIGITAL MARKETING CAMPAIGN FOR EVANGELISTA SPORTS AND ADIDAS DURING THE FIFA WORLD CUP DROVE OVER 400 SALES WITHIN 45 DAYS, SIGNIFICANTLY BOOSTING BRAND AWARENESS AND AUTHORITY.

Kanguru Digital Agency continues to partner with Evangelista Sports, managing and optimizing ongoing campaigns to ensure sustained success and growth in the digital landscape.

GOOGLE ADS

Google Ads: Our Google Ads campaign achieved over half a million impressions, generating 152 purchases with a cost per click of just $0.60. The return on ad spend (ROAS) was an impressive 8.5x.

IMPRESSIONS

544K

CONVERSIONS

152.00

AVG. CPC

$0.60

CLICKS

8.59K

FACEBOOK & INSTAGRAM ADS

The Facebook and Instagram Ads campaign delivered over 1.5 million impressions and 17,000 link clicks, resulting in over 250 purchases. The ROAS for this campaign was an outstanding 10x.

WEBSITE PURCHASES

544K

IMPRESSIONS

1,583,694

REACH

312,642

LINK CLICKS

17,607

other CASE STUDY

NAVIGATING GROWTH WITH DATA-DRIVEN STRATEGIES

CLIENT

Urbadev

CATEGORY

Real Estate

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