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CASE STUDY

An Online Strategy Overhaul for Growth in Targeted Conversions

CLIENT

Groupe Belmont

CATEGORY

website design, digital marketing, SEM Campaign

PROJECT
OVERVIEW

Groupe Belmont is a landscape irrigation company that has been operating for over 20 years and have since expanded their services into landscape lighting, acoustics and other landscaping services.

Additionally, they were launching their surface drainage service offering.

THE

CHALLENGE

WEBSITE DESIGN / DIGITAL MARKETING

With a short seasonal sales window and a clunky CMS draining internal resources, Groupe Belmont — a well-established landscape irrigation company — needed a fast, modern solution that could help them compete online in a saturated local market. Their digital campaigns were underperforming, and their web platform made even basic updates slow and inefficient.

KANGURU’S
APPROACH

WE MIGRATED THEIR WEBSITE TO A MORE FLEXIBLE, USER-FRIENDLY CMS THAT ALLOWED THEIR TEAM GREATER AUTONOMY WHILE ENHANCING SEO PERFORMANCE. WE:

Conducted SEO keyword research around high-intent landscaping and drainage terms

Built landing pages specifically designed for Google Ads

Structured the entire website wireframe around search intent to capitalize on organic traffic

Timed the launch to align precisely with their seasonal peak

THE

RESULTS

Delivered on-time and fully optimized before their critical revenue period

INCREASE IN NEW USERS

568%

higher engagement rate

268%

INCREASE IN CONVERSIONS

48%

other CASE STUDY

SUPERCHARGED FACEBOOK AD PERFORMANCE

CLIENT

Evangelista Sports

CATEGORY

Digital Marketing, SEM Campaign,  SMM Campaign

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