PROUDLY CANADIAN

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info@kanguru.ca

MONTREAL OFFICE

1685 Rue Bélanger

Montreal, Quebec H2G 1B1

TORONTO OFFICE

18 King St East suite 1400

Toronto, ON M5H 1A1

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CASE STUDY

BUILDING A MODERN ONLINE PRESENCE

CLIENT

Groupe Shapiro

CATEGORY

Real Estate

The

CHALLENGE

GROUPE SHAPIRO, WITH ITS RICH LEGACY IN REAL ESTATE, NEEDED A MODERN DIGITAL MAKEOVER TO BETTER REFLECT THEIR EVOLVING BRAND AND CONNECT WITH A NEW GENERATION OF CLIENTS.

OUR

APPROACH

BRANDING

MODERNISING A LEGACY

We collaborated with Groupe Shapiro to refresh their brand identity, incorporating contemporary design elements that resonated with their target audience. The result was a modern and engaging brand image that effectively communicated their values.

WEBSITE DEVELOPMENT

SHOWCASING EXCELLENCE

We crafted a dynamic, responsive website that elegantly showcased Groupe Shapiro’s portfolio. With advanced features and a user-friendly interface, the new site significantly enhanced their online presence and client engagement.

SOCIAL MEDIA ADVERTISING

ENHANCING VISIBILITY

Our targeted social media campaigns on Facebook and Instagram boosted engagement and drove traffic to the revamped website, resulting in increased brand visibility and audience interaction.

PPC CAMPAIGNS

BOOSTING SEARCH VISIBILITY

We executed a targeted PPC campaign focused on high-conversion keywords relevant to Groupe Shapiro’s real estate services. This strategy improved search engine visibility and lead generation.

EMAIL MARKETING

ENGAGING AND INFORMING CLIENTS

Our email marketing strategy, including custom templates and drip campaigns, kept clients informed and engaged.

Open Rate

42%

Sales Inquiries

15% increase

CTR

10%

Engagement

20% increase in responses to call-to-action prompts

THE

OUTCOME

REVITALISED DIGITAL PRESENCE.

Groupe Shapiro’s refreshed online presence showcased their portfolio more effectively, while targeted social media and email marketing strategies drove increased client engagement and inquiries.

other CASE STUDY

REDEFINING LUXURY ONLINE

CLIENT

Hotel Laurence

CATEGORY

Real Estate

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