Showcasing their Legacy and Values: Highlight the company’s rich history, mission, and global impact reinforcing Hagen’s credibility as a trusted leader in pet care.
CASE STUDY
Designing for Unity: One Platform, Many Brands
CLIENT
Hagen Group
CATEGORY
Pet care, Manufacturer
PROJECT
OVERVIEW
Rolf C. Hagen Inc. is one of the world’s leading pet product manufacturers and distributors, with a rich portfolio of trusted brands under its umbrella.
Our agency was engaged to design and develop a new digital presence for the Hagen Group — a platform that introduces the company, its legacy, and its extensive brand ecosystem in a clear, modern, and accessible way. The goal was to create a corporate brand site that informs, connects, and inspires confidence in consumers, partners, and stakeholders.
THE
CHALLENGE
Web Design & Development
Creating a Unified Digital Identity for a Multi-Brand Ecosystem
The primary challenge was designing a site that effectively represents the Hagen Group as a unified, credible parent brand while giving equal visibility to its diverse range of pet care brands — each with its own identity and audience.
The existing online presence was fragmented, and there was no central destination that told the Hagen story or connected the dots between the company’s mission and its various product lines. We needed to present a clean, structured digital experience that supports bilingual content, is easy to navigate, and scales well as the brand portfolio evolves.
OUR
APPROACH
We began by working closely with the Hagen team to understand their core values, target audiences, and brand hierarchy. Our design focused on clarity, professionalism, and warmth — balancing corporate storytelling with user-centric navigation. Key features of our approach included:
Brand Directory: A central “Brands” section designed to elegantly showcase all Hagen-owned brands, each with custom tiles linking to their respective sites.
Bilingual Experience: Full support for both English and French content to serve the Canadian market and reinforce accessibility.
Modern Design System: Clean, responsive design reflecting Hagen’s legacy and innovation — suitable for both desktop and mobile users.
Content Architecture: Strategic layout of pages such as “About Us,” “Sustainability,” “Careers,” and “Contact” to tell the company’s story and support business goals.
Wordpress CMS: Developed with a flexible content management system, empowering the Hagen team to maintain and expand content easily.
THE
RESULTS
The completed Hagen Group website provides a centralized, high-impact platform that finally brings all the company’s brands and initiatives under one cohesive digital roof.
Final
Note
Designing the Hagen Group website was about more than aesthetics — it was about creating a digital foundation for a legacy brand.
By bringing Hagen’s story and its family of brands into one unified platform, we’ve helped lay the groundwork for stronger engagement, clearer communication, and a more connected brand ecosystem. It’s a modern showcase for a company with decades of innovation — and a forward-looking vision for the pet care industry.professionals, we’re helping PEAK elevate both internal efficiency and client satisfaction — laying the groundwork for a more agile, tech-forward future in financial services.
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CLIENT
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CATEGORY
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