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CASE STUDY

FROM WASTED CLICKS TO QUALIFIED LEADS: FINE TUNING THE TARGET AUDIENCE

CLIENT

Mini-Entrepôts Sauvegarde Lachine

CATEGORY

Digital Marketing / Search Campaign / SMM Campaign / Local Marketing

PROJECT
OVERVIEW

KANGURU DIGITAL AGENCY HAS PLAYED A KEY ROLE IN SUPPORTING THE LONG-TERM GROWTH OF MINI-ENTREPÔTS SAUVEGARDE IN LONGUEUIL.

As their business expanded, they reached an important milestone: opening a second facility in Lachine. With this new location came fresh opportunities — and new challenges.

THE

CHALLENGE

DIGITAL MARKETING / SEARCH CAMPAIGN

ADDRESSING MISALIGNED CAMPAIGNS: OPTIMIZING AUDIENCE AND BUDGET FOR GROWTH

After their branding and website overhaul, they were at a point where they needed to grow their brand and increase their online visibility.

The Lachine location struggled to attract and convert the appropriate audience.

Ongoing ad campaigns resulted in many irrelevant job submission forms.

This misalignment led to wasted ad budget and hindered meaningful customer growth.

KANGURU’S
APPROACH

REALIGNING FOR REACHING THE RIGHT AUDIENCE:

Conducted a comprehensive keyword analysis of advertising campaigns

 Identified and eliminated underperforming or misaligned keywords

Refined the targeting strategy to reach a qualified audience.

Ensured ads were reaching individuals more likely to engage and convert.

THE

RESULTS

THE IMPACT OF THIS STRATEGIC ADJUSTMENT WAS SIGNIFICANT. MINI-ENTREPÔTS SAUVEGARDE’S LACHINE LOCATION ACHIEVED:

YEAR-OVER-YEAR INCREASE IN CONVERSIONS

57 %

REDUCTION IN COST PER CONVERSION

37 %

IMPROVEMENT IN CONVERSION RATE

527 %

REDUCTION IN UNWANTED EMPLOYMENT SUBMISSIONS

100 %

CONVERSIONS

36

IMPRESSIONS

11,160

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NAVIGATING GROWTH WITH DATA-DRIVEN STRATEGIES

CLIENT

Urbadev

CATEGORY

Real Estate

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