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CASE STUDY

AN ENHANCED USER-FLOW FOR IMPROVED CONVERSIONS

CLIENT

Mini-Entrepôts Sauvegarde

CATEGORY

Website Design / UI/UX

PROJECT
OVERVIEW

KANGURU COLLABORATED WITH THE SHAPIRO GROUP TO BOOST THE MARKETING INITIATIVES FOR THEIR MINI-ENTREPOTS SAUVEGARDE DIVISION, WHICH OFFERS STORAGE FACILITIES TO CONSUMERS.

THE

CHALLENGE

WEBSITE DESIGN / UI/UX

THERE WERE A MULTITUDE OF CHALLENGES THAT WE WERE FACING:

Ran A/B tests using Meta Advantage+ and traditional targeting to identify the best-performing setup

Integration of an online booking portal: They needed an agency that was experienced with custom coding since their online booking portal needed to be integrated.Created landing pages that were optimized for conversion results.

Collaboration with cross-functional teams: They needed an agency with experience working with a third party (Anemone).

KANGURU’S
APPROACH

REVITALIZING DIGITAL PRESENCE & TRANSFORMING USER EXPERIENCE: A HOLISTIC APPROACH TO BRANDING AND UX/UI

THE UX/UI DESIGN SPECIALIST ANALYZED THE USER FLOW:

An enhanced user-flow and functionality improvement to the website were proposed.

It was identified that unit dimensions were unclear.

THE

RESULTS

PAVING THE WAY FOR DIGITAL MARKETING STRATEGY TEAM:

The team successfully collaborated with Anemone to develop a more professional, user-friendly, and customer journey-centric website. With the website optimized for results, the next step was to expand their online presence through a digital marketing strategy.

See The Transformation

RELATED CASE STUDY

FROM SCALING DOWN TO A LOCAL STRATEGY TO SCALING UP FOR EXPANSION AND REACH

CLIENT

Mini-Entrepôts Sauvegarde Longueuil

CATEGORY

Digital Marketing / Search Campaign / SMM Campaign / Local marketing

Learn More

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