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info@kanguru.ca

MONTREAL OFFICE

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Montreal, Quebec H2G 1B1

TORONTO OFFICE

18 King St East suite 1400

Toronto, ON M5H 1A1

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CASE STUDY

ACCELERATING GROWTH WITH KANGURU DIGITAL AGENCY

CLIENT

Scrapy

CATEGORY

Automotive

THE

CHALLENGE

SCRAPY.CA, AN ONLINE PLATFORM SPECIALIZING IN SCRAP CAR BUYING AND RECYCLING, SOUGHT TO IMPROVE WEBSITE TRAFFIC, USER EXPERIENCE, AND LEAD GENERATION.

The goal was to enhance their digital presence while keeping the site easy to use for customers looking to sell their vehicles quickly.

OUR

APPROACH

WEBSITE DESIGN / UI/UX

SIMPLIFYING THE PROCESS

We undertook a complete redesign of Scrapy.ca’s website to create a visually appealing and user-friendly interface. The new design focused on simplifying the user journey, enhancing functionality, and ensuring that the website was both responsive and easy to navigate. Key features included intuitive layout, high-quality visuals, and streamlined car selling and pickup scheduling processes.

Discover The Transformation

WEBSITE DESIGN / UI/UX

MAXIMIZING REACH

We initiated a comprehensive SEO overhaul to strengthen Scrapy.ca’s online presence. This included foundational, technical, and on-page SEO enhancements to ensure the website was optimized for search engines and user experience.

222%

INCREASE IN OVERALL TRAFFIC

Our strategies led to a significant surge in website traffic, expanding Scrapy.ca’s reach and audience engagement

24%

INCREASE IN OVERALL VISIBILITY

Enhanced SEO and content efforts resulted in improved search engine rankings and increased visibility across relevant searches.

WEBSITE DESIGN / UI/UX

EXPANDING REACH TO BOOST SCRAPY.CA’S AUTHORITY AND VISIBILITY

We implemented a smart backlinking strategy, focusing on acquiring relevant, high-quality links. This approach helped improve the site’s search engine rankings and drive referral traffic.

CONTENT CREATION

ENGAGING USERS IN TWO LANGUAGES

Recognizing the bilingual nature of the Canadian market, we developed ongoing content in both English and French. This content not only engaged users but also contributed to improved search engine visibility and user retention.

CONTENT CREATION

ENGAGING USERS IN TWO LANGUAGES

Recognizing the bilingual nature of the Canadian market, we developed ongoing content in both English and French. This content not only engaged users but also contributed to improved search engine visibility and user retention.

THE
OUTCOME

DRIVING SUSTAINABLE GROWTH

Our ongoing partnership with Scrapy.ca resulted in a substantial increase in traffic, visibility, and customer engagement, positioning them as a leader in the scrap car recycling market. Kanguru Digital Agency remains committed to delivering innovative digital marketing solutions that drive growth and elevate our clients’ brand.

other CASE STUDY

EMPOWERING LEGAL PROFESSIONALS WITH CUTTING-EDGE PRACTICE MANAGEMENT

CLIENT

Esilaw

CATEGORY

Technology

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